PRODUCT MANAGER

ANDREI VOLK

CONSUMER MOBILE · AI · SUBSCRIPTIONS

I am a Warsaw-based product manager focused on consumer mobile, AI and subscriptions. Open to product roles, consulting, advisory and fractional product leadership.

I build consumer products from 0→1 — and the systems that make them measurable, reliable and ready to grow.

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9 years across product, growth and lifecycle

SELECTED WORK

$100k+ MRR

ELVA · 2026

From an AI concept to a launched consumer product.

I joined with no stable end-to-end product and turned an ambitious conversational video concept into a public iOS subscription launch.

0→1Consumer AIMobileProduct operations

Voice interaction — A story. Made, then made yours.

Hands-on editing — A story. Made, then made yours.

ScopeDefined the product metrics, product strategy, experience design and feature roadmap, using customer discovery, UX interviews and feedback from paying users to set priorities.

ResultA live AI video editor used by paying customers.

FROM CONCEPT TO FIRST PAYING CUSTOMERS: 3 months
EXPORTS / WAU: 2.5
EXPORT-BASED D7 RETENTION: ~25%

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$160M+ ARR · 2025Company-reported ↗

SIMPLE · 2022—2026

Turning lifecycle into a repeatable product growth engine.

I moved lifecycle from fragmented channel delivery to a product experimentation system with clear ownership, measurable decisions and accountable PM leadership.

SubscriptionsExperimentationLeadershipRetention

Fasting · state design — A useful next step. Beyond the app.

Hey Mike! Just 20 minutes of fasting left! Tap for tips on ending your fast. — A useful next step. Beyond the app.

ScopeLed global lifecycle strategy across push, email, in-app and emerging platform surfaces, managing a 10+ person cross-functional team including two Product Managers.

ResultBuilt a repeatable experimentation engine that reached 4+ tests per month, cut time to market by 30% and contributed to measurable growth across LTV, ARR, retention and active days.

LTV: +25%
RETENTION: +40%
TIME TO MARKET: −30%

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WHAT I DO

I turn product uncertainty into measurable customer value.

I work best where the path forward is not obvious: a new concept needs to become a product, customer behaviour needs to become measurable, or a growing team needs a stronger operating system.

01
0→1 product development
Turning broad concepts into clear journeys, MVP scope and executable roadmaps.
02
Consumer subscriptions
Connecting activation, engagement and retention with sustainable economics.
03
Analytics & experimentation
Building measurement systems that change decisions, not just dashboards.
04
Product management
Leading teams, developing PMs and creating repeatable ways of working.

PRODUCT DECISIONS

1–3 / 7

ONBOARDING EXPERIMENT · ELVA

Let users reach value before explaining everything.

Shorten an unfamiliar AI journey and measure activation without weakening downstream behaviour.

+11%progression to gallery access

AI UX / TRUST · ELVA

Make a slow AI system understandable, not magically busy.

Tie progress messages to truthful generation states instead of showing generic magic-in-progress chrome.

~30 sectypical generation

CUSTOMER SIGNALS · ELVA

Turn support noise into a roadmap signal.

Structure recurring support patterns so they can change product, growth and engineering decisions.

50–80support threads / week

PLATFORM CAPABILITY · SIMPLE

Turn a long-running customer state into a persistent product surface.

Use Live Activities to keep fasting and eating states visible and actionable on the lock screen.

−11%30-day trial / subscription cancellations

REMINDER SYSTEM · SIMPLE

Improve retention through clarity — then through consistent coverage.

First improve what each reminder says, then test where additional coverage actually helps.

+5.17%D7 retention in the copy test

MONETISATION EXPERIMENTS · SIMPLE

Prove the uplift — then scale the lever.

Use a holdout to separate incremental subscription growth from attribution, then scale what worked.

+8% relativeincremental uplift

EARLY HABIT FORMATION · SIMPLE

Use lifecycle communication to reinforce a behaviour already linked to retention.

Focus the welcome sequence on helping customers establish meal tracking during their first week.

+5%D3 retention

EXPERIENCE

Nine years across product, growth and lifecycle.

The scope changed from individual programmes to teams, operating models and complete consumer products.

Russian - Native | English - C1 | Polish - B2

2026

Head of Product

Elva · Elvalabs

Took an AI-powered consumer mobile product from concept to a public iOS subscription launch.

2022—2026

Product Lead, CRM & Lifecycle

Simple

Led a global product area and a cross-functional team of 10+ people, including two Product Managers.

2021—2022

Product Director

DM Basis

Led CRM product delivery and expanded the agency offer across automotive, retail and FMCG.

2017—2021

CRM leadership

GeekBrains · Adcome

Built lifecycle programmes, teams and operating systems across high-scale consumer communication products.

CONTACT

OPEN TO PRODUCT ROLES & CONSULTING

Let’s build a product people choose to return to.

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