PLATFORM CAPABILITY · SIMPLE
Turn a long-running customer state into a persistent product surface.
By Andrei VolkRole at the company: Product Lead, CRM & Lifecycle · Simple · 2022–2026
Use Live Activities to keep fasting and eating states visible and actionable on the lock screen.
Selected result: −11% · 30-day trial / subscription cancellations
Fasting and eating windows lasted for hours, while standard push notifications could only create isolated moments of attention. Live Activities offered a way to keep the current state visible and actionable directly from the lock screen.
I owned the concept, product specification, UX and experiment design. Together with engineering, we handled an important platform constraint: Live Activities could last roughly 8–12 hours while an average fast lasted around 14, so local notifications remained as a fallback even at the cost of occasional duplication.
From the lock screen to meal tracking

- eligible iOS users
- 20–30k
- meal-tracking conversion
- +7%
- 30-day trial / subscription cancellations
- −11%
The experiment reached statistical significance and the feature was rolled out after review with analytics and the wider team.

