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PLATFORM CAPABILITY · SIMPLE

Turn a long-running customer state into a persistent product surface.

Role at the company: Product Lead, CRM & Lifecycle · Simple · 2022–2026

Use Live Activities to keep fasting and eating states visible and actionable on the lock screen.

Selected result: −11% · 30-day trial / subscription cancellations

Fasting and eating windows lasted for hours, while standard push notifications could only create isolated moments of attention. Live Activities offered a way to keep the current state visible and actionable directly from the lock screen.

I owned the concept, product specification, UX and experiment design. Together with engineering, we handled an important platform constraint: Live Activities could last roughly 8–12 hours while an average fast lasted around 14, so local notifications remained as a fallback even at the cost of occasional duplication.

7.3M

actions through Live Activities

Since launch through 15 December 2023.Source: Simple’s 2023 review ↗
Live Activities

From the lock screen to meal tracking

Fasting · state design
Fasting · state design
Eating window
Eating window
Log a meal
Log a meal
eligible iOS users
20–30k
meal-tracking conversion
+7%
30-day trial / subscription cancellations
−11%

The experiment reached statistical significance and the feature was rolled out after review with analytics and the wider team.

OPEN TO PRODUCT ROLES & CONSULTING

Let’s build a product people choose to return to.